Site:
www.mashable.com/2010/04/01/the-bannen-way/

The Future of TV?: The Story Behind Crackle's "The Bannen Way"

Crackle's The Bannen Way has been a runaway hit on the web and will soon make the jump to TV and DVD. Is this the future of television?
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By JustinKownacki.  April 01, 2010 at 03:59AM (PST)
How an indie web video series may change the way TV, film and web entertainment gets made: by testing on multiple platforms, then building it out.