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Consumer Behavior: The Psychology of Marketing

The psychology of consumer behavior and marketing. Included are such topics as perception, emotion, decision making, culture, information processing, demographics, new product adoption, social influences, and self image.
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#1 in Consumer Behavior, #153 in Marketing, #306 in Market Research, #971 in Psychology, #1,597 in Consumer, #1,611 in Sales, #2,316 in Mba, #2,431 in Business, #21,249 in School, #75,068 in Design
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