For a long time there has been a tug of war between developers and designers who love to use Flash and SEOs who know how bad Flash can be from a search engine
Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content
www.searchengineland.com/080701-000002.php
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A javascript-based standards-friendly way of making Flash content accessible to browsers without Flash installed, including screen readers and primitive mobile browsers. Includes code download and documentation.
code.google.com/p/swfobject/wiki/SWFObject_2_0_documentation
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